Run a Client-Centric Business Model

What ever we do has to start with the client in mind.  No matter how good or big or talented we are, our primary job is to create a valuable solution to a problem our client has. 

Any good problem solver will tell you the first thing to do is find the root of the problem.  Regardless of your field, here are some questions you can ask to get at the core of what your prospect or client really wants:

·      What do you not want to see/have as an outcome?

·      What are some examples of things you love from other weddings?

·      What will you and your fiancé look back on with big smiles in ten years?

·      What kind of memories do you want your guests to leave your party with?

·      Tell me more about what X (eg. classic, elegant, romantic, etc.) means to you.

·      Tell me why X (eg. fireworks, stand-up dining, photojournalism style, etc.) is important to you.

·      What would be your absolute nightmare scenario for X (eg. photographs, flowers, wedding dress, etc)?

·      What would be the worst thing a guest could say about your wedding?

·      What is more important to you: X or Y or Z?

Get the answers to these questions, dive a bit deeper on them, and then you’ll have a good place to start your problem-solving work to meet client needs.

Sam Jacobson