Be Fiercely Curious

What does it mean to be curious in the wedding industry? First off, you have to admit you don’t know as much as you think you do. You may be great at what you do, but that doesn’t mean you know everything. Go out into the world with a “beginner’s mind.” Recognize that you have a lot to learn and create a path to gaining that knowledge. Here are some places to start:

  • Find mentors from whom you can learn. Pick people who have opposite skill sets as you, or are outside the wedding industry. Tell them they are where you want to be, and you want to learn how they got there.
  • Ask your professional network for feedback on how your company is doing. These are the closest insiders who are still outside your business. Be sure to get unfiltered feedback. You want to know the details about how you’re perceived in the wedding industry.
  • Ask your current clients what you’re doing well and what you could improve on. Why wait until after the event? If they like what you’re doing you will know for sure. If you have things to work on with them, you can nip it in the bud and make their experience better immediately.
  • Ask clients who book immediately after they sign a contract why they decided to go with you. Don’t wait until after the event. Learn early on what you’re doing well, while it’s fresh in their mind.
  • Ask aspirational professional partners how they want to be referred. You have the power to influence prospects to choose vendors you trust and respect. Ask them what is their unique selling position, so you can refer them better and work with them more.
Sam Jacobson