Fall is for Dreaming Big

It’s the 1st of October. This is where I should start off with an introduction about “how fast the year has flown by” and “can you believe it’s already October?” Or the “the fall colors are about to come out and it’s such a beautiful time of the year.”
 
Well, there you go. Now that that’s out of the way, let’s get on to the good stuff.
 
The fall season isn’t lost on me. October is here, wedding season enters its last hurrah, and you’re through the worst of your internal monologue. I’m guessing it’s one of these two conversations:
 
“I’m never doing another wedding season like this again,” or “I’m really behind on bookings and something needs to change.”
 
How to make the most of your fall season
 
For real, though, fall IS my favorite time of year. For us wedding pros, it’s a transition from busy-with-clients to busy-with-business. Sure, you’re wrapping up a lot of weddings in October (it’s the second busiest month for weddings, now). But it’s absolutely a season of change:
 

  • Fall is when we start to improve things that went a) wrong or b) not as well as expected.

  • Fall is when we create lists of things to do in the quiet of winter.

  • Fall is when we think about treating ourselves after a successful summer season.

  • Fall is when we dream big and wonder what the next year could be like.

 
If you’re like most wedding pros, fall is when you start to think about how you’re going to take all of these (and other) ideas and put them into action for 2020.
 
And this is where it all goes horribly wrong. You stall. You can’t get out of the gates. You know you want to get better but you don’t know where to start.
 
Don’t worry. I’m not going to sell you something here. Nope. Instead, I’m going to help you get going in the right direction so you don’t waste any time or money on bad first steps.
 
How to get started
 
The absolute first thing you’ve got to do is make sure you know where you’re going. I know, I know, that sound you just heard is the collective slap on the forehead from the 2,500 other wedding pros who are reading this right now.
 
Duh.
 
Of course! How can you get going if you don’t know where you’re…well…going?
 
But I see it every day. Pros spend time and money going in directions they haven’t really thought much about.

Why? Because most of us don’t start with the end in mind. (If you haven’t read “7 Habits of Highly Effective People” go do it now.)
 
What are your goals?
 
Yes, it’s that time in the note where I stop telling you about what does NOT work and give you some insight into what DOES work.
 
Before you think about making any changes in your business take some time to think about what you really want for the next 6-12 months. Really sit with it. Be intentional. Find a guide (real or workbook) to ask the right questions, find the biggest problems, and prioritize improvements.
 
Stay tuned for next week, when I’ll drill into the different areas to tackle during this off-season.
-Sam

Sam Jacobson