Making time to work on your business is hard.

Are you ready to nurture it?

Ready to level up with event sales and marketing?

More revenue. Better projects. Luxury prices. You want to reach these goals. The question is how to get there.

Traditional coaching takes a long time and makes you do most of the work. Retreats provide inspiration and refill the battery but don't offer a lot of takeaways. Conferences create opportunities with new partners but that's the long-game.

How to Fish Workshop will show you the most direct route to achieve the next level in your business. We all have endless to-do lists and not enough time to work our business.

Come spend dedicated time with an intimate group to start checking off that list.

Ready to make progress? 

Event Workshop Program

Day One

  • Arrive with ambitious checklist

  • Welcome dinner

Day Two

  • 4 hours general sessions (see below for topics)

  • 4 hours guided project work

  • Off-site working dinner

Day Three

  • 4 hours general sessions (see below for topics)

  • 4+ hours guided project work

  • Scheduled down time

Day Four

  • 8 hours guided project work

  • Working dinner program

  • Scheduled down time

Day Five

  • Leave with checklist complete


What will you go back home with?

Marketing and Branding Checklist

Website copy and image redline

Social media feed updates and a month's posts

Logo/font/color audit

Brand guide

Professional head shots

Targeted referral marketing tactics

Dining tips for business entertaining

Grooming and attire suggestions

In-person and digital communication strategies



Six months of traditional coaching calls

in less than six days




Sales Checklist

Perfect buyer personas and approaches

Sales response templates and training

Discovery meeting questions and approach

Sales collateral and deck editing

Proposal templates and methodology

Presentation skills for in-person sales

Follow-up templates and techniques

Negotiation tactics and concession approaches

Key performance indicator reports

Your Expert Guides

Sam is the principal consultant at Ideaction Consulting. He works with event business owners to increase profits through sales, referral marketing, operations, and team organization. He's sold over $10mm directly to wedding couples by using the same tactics he teaches. 

Kaleigh is the founder of Méldeen, a creative agency that brands luxury events and works with event companies on their brand. She is the exclusive brand partner for The Knot Pro and speaks across the country on how to develop and maintain a luxury brand.

Julian is the principal planner with Julian Leaver Events and founder of The Dapper Diplomat. Trained at The Protocol School of Washington, he speaks to and advises professionals on how to apply etiquette to everyday situations in your professional life. 

Katy is in business development for The Dapper Diplomat and Ideaction Consulting. She sold weddings and events for 20 years in the 3rd biggest US wedding market, Dallas, including 14 years as the director of catering at Four Seasons - Las Colinas.

Program Details

“Give a man a fish, feed him for a day. Teach a man to fish, feed him for his life.” - Lao Tzu



The next HTF Workshop is in the works. We're planning for Fall 2019 dates so stay tuned.


Snug Harbor Resort on San Juan Island, Washington. Fly into Seattle and we'll take you to an island that's free from the distractions of the mainland.


The fees cover everything you'll need between stepping off and on the plane in Seattle.

  • 30 hours of direct instruction and guided project work
  • 2 evening educational programs
  • Welcome dinner
  • 3 days of breakfast, lunch, dinner, snack breaks
  • Ground transportation
  • Ferry passes
  • Headshots

How Much

Early-bird program fees will be available for the first 15 poeple who sign up.


Learn more about the program by clicking here.