Making time to work on your business is hard.
Are you ready to nurture it?
Ready to level up with event sales and marketing?
More revenue. Better projects. Luxury prices. You want to reach these goals. The question is how to get there.
Traditional coaching takes a long time and makes you do most of the work. Retreats provide inspiration and refill the battery but don't offer a lot of takeaways. Conferences create opportunities with new partners but that's the long-game.
How to Fish Workshop will show you the most direct route to achieve the next level in your business. We all have endless to-do lists and not enough time to work our business.
Come spend dedicated time with an intimate group to start checking off that list.
Ready to make progress?
Event Workshop Program
Day One
Arrive with ambitious checklist
Welcome dinner
Day Two
4 hours general sessions (see below for topics)
4 hours guided project work
Off-site working dinner
Day Three
4 hours general sessions (see below for topics)
4+ hours guided project work
Scheduled down time
Day Four
8 hours guided project work
Working dinner program
Scheduled down time
Day Five
Leave with checklist complete
What will you go back home with?
Marketing and Branding Checklist
Website copy and image redline
Social media feed updates and a month's posts
Logo/font/color audit
Brand guide
Professional head shots
Targeted referral marketing tactics
Dining tips for business entertaining
Grooming and attire suggestions
In-person and digital communication strategies
Six months of traditional coaching calls
in less than six days
Sales Checklist
Perfect buyer personas and approaches
Sales response templates and training
Discovery meeting questions and approach
Sales collateral and deck editing
Proposal templates and methodology
Presentation skills for in-person sales
Follow-up templates and techniques
Negotiation tactics and concession approaches
Key performance indicator reports
Your Expert Guides
Sam is the principal consultant at Ideaction Consulting. He works with event business owners to increase profits through sales, referral marketing, operations, and team organization. He's sold over $10mm directly to wedding couples by using the same tactics he teaches.
Kaleigh is the founder of Méldeen, a creative agency that brands luxury events and works with event companies on their brand. She is the exclusive brand partner for The Knot Pro and speaks across the country on how to develop and maintain a luxury brand.
Julian is the principal planner with Julian Leaver Events and founder of The Dapper Diplomat. Trained at The Protocol School of Washington, he speaks to and advises professionals on how to apply etiquette to everyday situations in your professional life.
Katy is in business development for The Dapper Diplomat and Ideaction Consulting. She sold weddings and events for 20 years in the 3rd biggest US wedding market, Dallas, including 14 years as the director of catering at Four Seasons - Las Colinas.
Program Details
“Give a man a fish, feed him for a day. Teach a man to fish, feed him for his life.” - Lao Tzu
When
The next HTF Workshop is in the works. We're planning for Fall 2019 dates so stay tuned.
Where
Snug Harbor Resort on San Juan Island, Washington. Fly into Seattle and we'll take you to an island that's free from the distractions of the mainland.
What
The fees cover everything you'll need between stepping off and on the plane in Seattle.
- 30 hours of direct instruction and guided project work
- 2 evening educational programs
- Welcome dinner
- 3 days of breakfast, lunch, dinner, snack breaks
- Ground transportation
- Ferry passes
- Headshots
How Much
Early-bird program fees will be available for the first 15 poeple who sign up.
FAQs
Learn more about the program by clicking here.